What is social media?
You hear about social media just
about everywhere you go - there's no escaping it! And, believe it or not,
it's not just for kids anymore. Golden Girl Betty White re-launched her
career using Facebook, Jerry Mathers, aka "The Beaver," is tweeting
about how to live a longer and healthier life (even with diabetes), and an
elderly couple's "Webcam 101" video goes viral on YouTube, making
them instant Internet sensations.
The numbers don't lie. According
to Pew Internet & American Life Project, social media use among
Internet users ages 50 and older has nearly doubled - from 22% to 42% over
the past year. Half (47%) of Internet users ages 50-64 and 26% users age 65
and older now use social media.
That's all nice and dandy, but
what exactly is social media?
Social media consists of online
tools and websites that encourage people to interact with companies, brands,
and people (including celebrities and journalists) and form communities by
creating, publishing, and sharing content. Social media is a two-way communication
stream, whereas with traditional media, messaging is published through a
one-way communication stream to the masses, e.g. radio, television and
newspaper.
Social media is fast changing and
take on many different forms, including social networking sites (e.g.
Facebook, MySpace), blogs and microblogs (e.g. Twitter), content communities
(e.g. YouTube, Flickr), virtual worlds (e.g. Second Life), social gaming,
podcasts, and wikis, to name a few.
To give you a general idea of the
social media landscape, here are some basic terms to help you get started.
Blog: an online journal that is usually (but not always)
written by one person about a particular topic. It is updated on a regular
basis with entries that appear in reverse chronological order. Blogs
typically contain comments by other readers and links to other sites. Twitter
is a popular form of "microblogging," which is a short form of a
blog, limiting each message to 140 characters.
Podcast: a form of audio broadcasting that is available as a
digital file (usually audio but sometimes video) that can be downloaded to a
computer or portable device, such as an MP3 player or iPod. Podcasts usually
contain talk back radio style content.
Social Networking Site: an online community that allows you to create a profile,
add friends, share ideas and events, and communicate with other members. The
most popular social networking site (and the most-visited website in the
world), Facebook,
allows you to reconnect and stay in touch with friends, family, classmates
and colleagues. Eons
is a social network designed for aging baby boomers and seniors.
Social Gaming: online
games that are played with other people and include interactive elements or
content that can be shared online. Social games are played on social
networking sites, game portals and websites. Players create profiles, chat,
and share information with other players. Winster
is a social gaming site that appeals mostly to older adults. The games are
designed to encourage a positive social interaction and provide a sense of
community with like-minded individuals who enjoy playing collaborative games,
not competitive ones.
Virtual World: an online computer-simulated space that includes aspects
of real life with fantasy elements. Typically, you can create a
representation of yourself (an avatar) and socialize with other
"residents" of this online world. A popular virtual world is Second Life,
which is being used by non-profits and businesses to run discussions, virtual
events and fundraising.
Video/Photo Sharing sites: a website that hosts user-generated videos or photos that
is shared on the Web. YouTube is the most popular
video-sharing site on the Web, and also the second most visited website in
the world.
Wiki: a website developed collaboratively by a community of
users, allowing any user to add and edit content. The most popular wiki is Wikipedia,
a publicly-written, collaborative encyclopedia available online.
This may all seem a little
overwhelming at first, but don't be discouraged. The best way to dip your
toes into social media is by joining a community that best suits you or
sounds the most interesting to you.
Since Internet users over the age
of 50 are driving the growth of social media, companies and web designers are
developing better computer technologies and websites that accommodate the specific
needs of older Internet users.
Social media is not just a way to
connect with grandkids, look at photos, and reconnect with old friends, but
it's also a way to exercise the mind, lift spirits and boost morale.
"Don't get overwhelmed. It's
daunting, but not impossible - just ask for help if you need it. Just like
you helped your kids ride a bike, they can help you learn how to communicate
with the world," advises Jerry Mathers, best known as the loveable
Theodore "Beaver" Cleaver in the television sitcom series, Leave
It to Beaver.
If your kids aren't around to
help, there are plenty of organizations, like SeniorNet,
and communities dedicated to providing older adults with computer education
and social media classes. It's just a hop, skip and click away!
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Monday 14 January 2013
What is social media?
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