Do you know what the 7 basic rules
of writing website content are? Find them in this post...
Regardless of how long you’ve been
writing website content it’s always good to remind
ourselves of what the basic rules are. Whether you’re building a new website or
just looking to give your content a refresh, bear in mind these points…
1. Forget the Queens English!
When people skim through a web page
it’s much easier for them if you say ‘haven’t or ‘you’re’ instead of ‘have not’
and ‘you are’. Throw away the plum in the mouth and shorten those words.
2. Remove the waffle
It can be tempting to add in more
words than are really required. What I do is write a first edition and then
I’ll go back through and delete any words that are just space fillers.
3. Avoid long
anything
Whether that’s words, sentences or
paragraphs anything long will be a chore for people to read. Ask yourself if
you really need that comma and turn it into a new sentence. A paragraph of more
than ¾ lines is too long and needs breaking up.
4. Use bullets
& numbers
It’s a great way to highlight key
information and makes you think more powerpoint than essay. In addition it
helps to break up any lengthy copy and gets you to focus on your key messages.
5. Talk their
language
Your site may be targeting senior
business decision makers or you may be selling mobile accessories to teenagers.
You know how your audience talk to each other so make sure your copy is written
in that fashion. It’s easier for them to relate to and makes your site more
approachable and less marketing promotion.
6. Highlight your
keywords
Highlighting any keywords that are
relevant to the visitor will not only make it easy for them to find the info
they want, but it will also help your SEO
(SEO robots read your page like a person so like keywords to be easy to find).
7. Use headings
Another way to break up content and
help people find what they need, headings work like highlighters and keep
people engaged. Another one for SEO, keywords in headings are a big thumbs up.
Following these basic rules will
help your website visitors to understand what you want to say without getting
bored and switching off. Of course you need to make sure your content is
relevant to them in the first place!
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